Assisted Living Foundation
We're an online directory of assisted living centers and senior housing communities in the United States.
Demographic: 30-50 year olds looking to find an assisted living center for their elderly parents.
These people are not necessarily new to the internet, yet an outlandish design might not fit with the project.
We want our Logo to fit the current design template of our Joomla! website. You can find a demo of that design (without logo) here: http://formerheroinaddict.com/joomla/
We'd like to naturally have the logo fill up the space in red.
We would consider having some slogan text embedded in the logo, perhaps underneath it or to the right of it, that reads "Find Assisted Living Centers in the United States". We probably want to use our own HTML to add this slogal, however, so feel free to leave it out.
We would like to have the logo include the name of the brand "Assisted Living Foundation" as well as include a customized, unique, new graphic to associate with our brand.
We want this graphic and text to be primarily grey scale with a splash of color, probably blue. We expect that the PSD files we receive will easily allow us to change this one splash of color (if for whatever reason this is not possible please let us know).
The graphic should fit within the header spacing (910x115) and should compliment the design of the preexisting template. Perhaps you utilize the 'light' effect of the template and have the logo bend in an rainbow shape around it, or maybe the logo seems to appear out of the top section of the template (where the date is shown). I'm not a designer, that's up to you.