Why Settle For A Hack When You Can Get Engineered Apps?!

deck5 Software Inc.

We are two software professionals in the SFO Bay Area with over 50 years of experience in the field of software engineering. Not surprisingly, we're also Trekkies. We've been delighted with Apple's success with the iPhone and are now very excited about the prospects for a gaggle of completely new user-experiences with the iPad. Unfortunately, we've also seen a lot of 'hacks'. Hence, we recently started a company to develop quality-engineered iOS 4 Apps. Note that "well-engineered" doesn't mean S L O W and expensive; it means great design and great performance, but with quality and economic certainty. It also means transparency, along with properly setting and 'meeting' client expectations. Bottom line: we love creating and using software and we believe there are LOTS of companies out there who will want our services.

deck5 Software will primarily target businesses in the food and wine, financial services and medical services industries. We have unique domain experience in each of these market segments. The iPad applications we already have under-way all have server-side application components and are all relatively sophisticated from a logic, integration, and data management perspective.
In this regard we are primarily targeting business professionals with business apps, although we are also targeting (albeit to a lesser extent) business professionals with consumer-oriented apps. We expect our services to be priced toward the higher end of the market.

We want to project innovation, credibility, dependability and quality to our clients. And we want our brand to emote confidence. We want to look 'current', but not 'hip'. In fact, I'm fairly certain that 'hip' is out of our reach! Many clients who want to commission the development of an iPhone or iPad app don't know whether to call IBM, Electronic Arts, or the kid at the local college. The fantastic job that Apple has done with their iOS SDK and App Store has caused a tsunami of development, much of which is not very good. But it 'has' stimulated a helluva lot of innovation. We respect this and, in general, want software developers to make boat-loads of money. But where the Apps are business-critical, software developers simply have to operate at an entirely different level. We intend to build our company brand around these important themes. So we want our logo to embody all of the above.
As part of our deck5 logo, we also want to incorporate an abstract rendering of the blueprint of Deck 5 of the USS Enterprise. We have attached a file containing a photo of the Deck 5 blueprint. While this blueprint is copyrighted and definitely NOT our intellectual property, we wanted to challenge the logo designer to come up with some type of rendering of it that is sufficiently intelligible as to perceive the connection between the graphic and the deck5 name.