Frankie and Nicole
Frankie and Nicole is an exciting new Australian sleepwear label for both men and women. The products are fun, vibrant, stylish and sophisticated and a big step away from boring and traditional pyjama choices. More importantly its 'real' - a designer brand, yet totally engaging and approachable.
To give you an idea of the imagery used - photoshoots will be based around what we normally do in our pyjamas!
- couples snuggling on the couch
- owner sitting on the front porch reading the paper with their dog
- girlfriends gossiping on the bed
Think lazy Sunday mornings, cooking breakfast, eating pancakes, drinking coffee. It's laid back, yet still chic and stylish.
These are pj's you want to get caught in!
Target market - Males and Females 25 - 40 years old.
The logo needs to appeal to men, so can't be too feminine ands needs to be very eyecatching and instantly recognisable.
But nothing too perfect! Designs can have a tendency to look like wedding invites, which is what we don't want!
It has to convey a casual chicness not formal elegance.
It will be used on business cards and all branding throughout the website and catalogues
**Please see the documents below for guidance**
We are envisioning a handwritten feel to it - But nothing too perfect! It has to be fun, casual and chic -not formal. Feel free to use more elaborate letters for the F,N and the & symbol, just ensure the other letters aren't too elaborate and are easy to read.
Just concentrate on using the & symbol as opposed to the word and. We would like to see a full design for
- Frankie & Nicole
- and a shorteded version (F&N)
Pyjamas you want to get caught in - might be used as the tagline (lower case please) N.B. pyjamas not pj's
Make it easy to present a design with
a) Frankie & Nicole written across 1 line
b) Frankie & Nicole written across 2 lines
We would love to see a design/motif watermarked in the background or to somehow compliment the main text - nothing too feminine though and not something that resembles flowers.
Two colour schemes are needed - one suitable for a white background and one for black backgroud.
We love the nautical colours (navy/red/white) and greys and blues.
**NOT TO INCLUDE**
- childish/babyish fonts
We look forward to seeing your designs!
The team @ Frankie and Nicole