YoHo is a brand for a frozen yogurt chain. While frozen yogurt is an established product, a Next Generation of frozen yogurts has invaded the US market since 2005. This relatively young phenomenon is based on some simple facts:
1. The US population is faced with a obesity epidemic (est. 30% obesity rate)
2. Ice-cream is laden with fat and sugar.
3. Older frozen yogurt concepts (TCBY/Golden Spoon) may be fat-free but are laden with sugar. This may contribute to the increase in diabetes we see in the US.
Next Generation frozen yogurts, like YoHo, have a healthy orientation driven by the fact that the core product is fat-free frozen yogurt that is not laden with sugars or artificial sweeteners. This gives the yogurt a tart flavor profile, which when combined with fresh fruit toppings (coconut, strawberries, mangos, blueberries, blackberries, pineapples, etc.) provides a very appealing, relatively guilt-free dessert.
Ultimately, YoHo frozen yogurt has a unique taste and is a nutritious source of probiotic goodness. In comparison, a YoHo consumer typically does not feel like they were indulgent after have our product. Instead, the brand pushes the fact the YoHo is a good source of calcium and probiotics (live and active cultures that have health benefits).
Competitors included Pinkberry, Red Mango, Yogurtland, MoJo, and Cherry on Top.
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