This is an amazing opportunity for your design skills to inspire thousands and thousands of people on the Chicago ‘L’ train. Our organization needs an interior train billboard ad for an upcoming teaching series. An example of last years ad is attached, and full description is below. The new design should not seek to mimic last years one, that being said, it may be similar because the design elements are very similar. But we want to be clear that we are not looking for an updated version, but a new ad.
In addition, once the contest is complete, we want to work directly with the winning designer and pay an additional $200 to repurpose the same design into the following formats: two homepage graphics, a Sunday program cover graphic (almost identical to the homepage graphic), Facebook banner, Facebook event graphic, seven sharable graphics, a Facebook profile icon, blog graphic, a 4x6 one-sided flyer (almost identical to the train ad), PowerPoint slide, and iTunes icon. All these graphics are simple variations of the same design. Complete dimensions, format, & content descriptions are included below for each graphic. All designers must be willing to fulfill this second part of the job.
The five design elements for the train ad are: 1) The main design element consists of six faces side by side (photographs provided). Each face will have a corresponding first name, date, and title. 2) The second is our logo. 3) Main title/headline. 4) Tagline with dates, time, and location. 5) Call to action with URL. Please be sure the URL has extra spacing from any preceding words.
The ad must be simple and easy to read. It should not be overdesigned. Simple wins. The words need to be extremely readable from a distance of ten or more feet. Please use spelled abbreviations for months instead of numbers. For example SEPT and OCT instead of 9 and 10.
Even though we are a church, the ad should not look religious in nature. We want no religious symbology. The feel should be professional (not in a business sense, but in terms of quality), sharp and clean. It should create a feeling of interest, intrigue, fascination, and mystery. We want people to be impressed with the design, but also drawn into the peoples lives. This series is very personal and focuses on telling people’s stories. It must connect emotionally. We are open to seeing some creative variations in order to push our own envelope, yet we tend to prefer masculine colors and simple design. It’s got to feel real and authentic. Any sense of “plastic marketing” would miss the mark.
Photos, names, titles, & dates:
Ekemini - Defiled - SEPT 8
Billy - Deceived - SEPT 15
Whitney - Abuse - SEPT 22
Taylor - Rebellious - SEPT 29
Jessi - Disillusioned - OCT 6
Kasey - Abandoned - OCT 13
ALL OUR SECRETS
AT DESTINATION CHURCH
HEAR THEIR CONFESSION SEPT 8 - OCT 13 1030A 851 W WAVELAND AVE
Call to action:
Also include the hashtags #AllOurSecrets and #Chicago somewhere on the ad.
Finished Size: 11”H x 46-1/2”w
Safety Copy Area: 10-1/8”H x 44-3/4”w
Mechanical Size: 5-1/2”H x 23-1/4”w
DPI @ Finished Size: 150 DPI
DPI @ Mechanical Size: 300 DPI
Provided files: logo guide, six photos, last years ad, titan spec pdf.