Khamm got their new other business or advertising by running a design contest:
*Guaranteed* Envelope design wanted for The Institute of Reading Development
Check out Khamm's Other business or advertising contest…
The Institute teaches summer reading skills programs to students of all ages, through programs offered as a community outreach by various university extended education departments. The goal of each program is to build age-appropriate reading skills and to stimulate a deep engagement with books and imaginative literature.
What's your vision?
The Institute seeks a new design for a direct marketing envelope containing a letter advertising summer reading skills programs. The envelope and enclosed letter are sent directly to homes of families with children, promote reading classes for all age groups, and are opened and read by parents. The current envelope used and its enclosed letter have been uploaded for your reference. The aim of the new design is to encourage more parents to open the envelope and read the letter inside, resulting in more inquiries and students than our current envelope. The winning design will evoke summer, and will have a warm, imaginative, school-is-out feel. We want the imagery to embody the possibility, freedom, adventure, and meaning that is found in summer, and also in reading good books. IMPORTANT: we want to avoid informing the recipient that the enclosed letter advertises reading classes or other academic type programs. For this reason, any images of books or people reading books that you choose to include in your design must not dominate the design, but be only one element among several. Inquiries from the current direct mail envelope and letter break out in the following proportions by grade level: Program for 4-year-olds and Kindergartners: 17% st grade program (6-year-olds): 9% 2nd grade program (7-year-olds): 8% 3rd grade program (8-year-olds): 7% 4th & 5th grade program (9 to 11-year-olds): 13% 6th-8th grade program (11 to 14-year-olds): 22% 9th-11th grade program (14 to 17-year-olds): 16% 12th graders, college students and adults (18 and up): 8% Since the proportion of buyers from this direct mail envelope and letter is spread throughout the above age groups, the winning design will appeal to parents of children of all ages.
The Institute’s Marketing Project Manager, Kimberly Gleaves, will be overseeing the design process. SPECS Size: #10 business envelope, 4.125” x 9.5” Design Color: Black and White TEXT TO BE INCLUDED Please include the phrases “Exciting Summer Programs for Children and Adults” and “In Your Neighborhood.” These phrases can also be combined to one sentence/location on the envelope. ITEMS TO BE INCLUDED IN DESIGN (sizes shown by uploaded image of current envelope) Logo, Address, Barcode, Postage DESIGN LIMITATIONS (as shown by uploaded image of clearance zones) - Design will include both front and back of envelope - Back of envelope- no restrictions or limitations - Front (addressee side of envelope) of envelope – - Design cannot be placed in the rightmost ½” of the envelope: - Design cannot be placed in the bottom 5/8” and rightmost 4 ¾” of the envelope
US$599 Gold package
Every design category has flexible pricing for all budgets. Other business or advertising starts at $279.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their other business or advertising.
Designers across the globe delivered design magic.
Khamm collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected 3 winners!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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