Completed contest

BX3 microscope launch

Olympus needed a new other design and created a contest on 99designs.

4 winners were selected from 25 designs submitted by 6 freelance designers.

25
entries
6
designers
4
winners

One of the designers who made it happen

Winner - Pixel’s ToyBox
Mine was an A+ experience. This designer was prompt, responsive, creative. Everything went easily, seamlessly and I am so pleased with our new logo.
- mkoster

How Olympus started their other graphic design journey

Company name

Olympus

Overview

We are a major global manufacturer of quality microscopes. We produce high tech microscopes and medical equipment that are used routinely in research and pathology laboratories.

Tell us a bit about who you are and the people you reach

Researchers and Pathologists in Australia and New Zealand

Requirements

Key Messages:
Introducing the new BX3 microscope
• Exceptional ergonomic design and outstanding optical performance

Key Features:
• Ergonomic design
• Record and share microscope magnification and setting information automatically for comparing, measuring and scaling images
• Handy exposure button making it possible for researchers to capture digital images without taking their hands off the microscope
• Worlds first tilting telescoping and lifting observation tube
• Environmentally conscious bright LED lamp that offers halogen like colour fidelity – approximately 20,000 hours
• Light intensity manager eliminates the need to make manual adjustments when changing magnification
• Unique motion sensor that detects when users step away from the instrument automatically turning off the lamp
• Both the BX43 and BX53 offer an optional new condenser that accommodates magnifications from 2 x to 100 x without requiring a swing top lens

Background/Competitor information:
The BX3 has the brand new telescopic head and motion sensor which competitors don’t have this feature.

Communication Strategy:
• Artwork for A4 full colour flyers and A3 posters
• Artwork for email campaign

Tone of message:
Informative, exciting, new, hype

Essential requirements to appear on communication pieces:
• Olympus logo
• For more information please call 1300 132 992 (Aust.) or 0508 6596787 (NZ)

Custom package

US$466

Free features

  • Open contest
  • Fast-tracked

Deliverables

PSD
AI
EPS
PDF
PNG
JPG

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