design for Whissel Realty

Whissel Realty

Real Estate

We are doing a new bus bench campaign with the goal of attracting homeowners in the area to visit a landing page to find out the value of their home.

The dimensions of the bench are 7' x 2'. It will be printed on a white background and we can use three colors. Our company colors are grey and orange. Incorporating one contrasting color to add some pop to the bus bench would be good. We cannot use any kind of gradients.

I have attached a VERY ROUGH sketch of what i have in mind.

Ideally we would split the design into thirds with the left 1/3 being a person with a though bubble saying "What's My Home Worth?". I am open to weather the person is a stick figure, just a head, ... Use your creativity to figure out what works best.

The right 2/3 would have the following message across the top 2/3 "Find Out FREE SpectrumValues.com" The bottom 1/3 would be my name "Kyle Whissel", then the attached QR Code, and then "619-684-7575"

I have attached copies of our logo and what our for sale signs look like so you can get an idea of what our current marketing looks like. This may give you some inspiration.

To reiterate, we can only use three colors, two of which must be grey and orange. I am open to your artistic ideas on a third color and where to apply it. Remember, no gradients.

Our target audience are homeowners in the $500k price range. The average age is 30-50 years old. These are typically well-educate college graduates. Because this is a bus bench, it is vital that the message be short, sweet, impactful and highly visible.