How Chef-Todd-Mohr started their other graphic design journey
webcookingclasses.com (this is the parent site and will be listed somewhere (mabye back cover) but not in a prominent position
Chef Todd Mohr is a chef, entrepreneur and educator who has developed a revolutionary cooking instruction NOT available this side of culinary school! Chef Todd is the creator of the humorous and entertaining "Cooking Coarse" You Tube Series. His instruction is serious because it is for the serious cook who is ready to stop reading recipes and start learning to cook. But it is also light and humorous because of Chef Todd's personality and entertaining presence and instruction style: http://www.youtube.com/user/ChefToddMohr
Tell us a bit about who you are and the people you reach
Home Cooks, Smart Foodies, Culinary Students, Culinary Instructors, Professional Cooks of all kinds
"Burn Your Recipes volume 1" is the first DVD in a series of 3 that will make up the fundamentals of cooking. Each DVD will be designed for one overall look and theme and then we will just plug in new titles and back bullet copy. Our major benefits will be on the front cover of each DVD - the only thing that will change on each DVD cover is the title: (Burn Your Recipes, Volume 1: The Skills You Need to Make Food that Looks Better and Cooks Better)
Major Benefits: Save Time, Save $, Learn to Cook like the Pros.
The theme should reflect the exciting nature of what Chef Todd is doing (a "revolutionary cooking teaching method), the humorous/hyperbole nature of the "Burn Your Recipes" brand/theme and the fact that the customer will REALLY learn to cook.