1. Header image should maintain the same font
2. Header image should represent 3 different generations of 4Runners: 3rd gen, 4th gen, 5th gen.. See http://en.wikipedia.org/wiki/4runner for images
3. The banner should have a minimum of 1024px width, but should be able to expand to unlimited width.
4. Some examples of what we're looking for. See top headers:
5. It's ok to have a hint of "offroading" in the header, although it should not be predominant.
6. Colors: we'd like to use neutral colors so that the ads, not the logo, stand out.