Here at Force Factor, our mission is to develop the body-enhancing products you need for that additional edge in the gym, in the office, and in life. Developed by Harvard athletes and subjected to cutting-edge research, Force Factor is the smart choice for safe and effective nutritional supplements.
We won't simply claim to help you add a few pounds of muscle; instead, we strive to provide a full array of the highest-quality products to conquer every challenging aspect of your physique. When coupled with a healthy diet and active lifestyle, Force Factor ensures that everyone can attain their goals.
From our location in Cambridge, Massachusetts, we ensure only the purest scientifically-researched ingredients make it into our breakthrough products. Our research & Development team consistently pushes the envelope, optimizing and expanding the Force Factor line. No challenge is too great for the Force Factor team; we compete to be the leader in our industry with proven products, ideal ingredients, and top-tier customer service.
Force Factor is not simply a pill, powder, or drink—Force Factor is a lifestyle.
Force Factor's prime demographic is health-minded men in their 20s and 30s. These men are interested in lifting, athletics, and muscle-building.
Contestants must effectively design a line of labels for Force Factor products. Details as follows:
6 Products (label size in inches), details at http://www.forcefactor.com :
Force Factor Nitric Oxide Booster w/ L-Arginine Enhancement (2.75x7.500)
Force Factor Ramp Up Pre-Workout Formula (2.375x6.250)
Force Factor Men's Multivitamin (2.375x6.250)
Force Factor Glutamine (2.375x6.250)
Force Factor Whey Protein (7.50x14.00)
Force Factor Omega 3 Fish Oil (2.75x7.500)
Work area: To determine design space, divide label into three parts. The middle panel is the only space that can be used for design. Designs will be extrapolated to the edges.
--Everything is up for redesign, including the Force Factor logo. Designs using the current logo may be preferred due to its use in current marketing.
--Force Factor can be central or an afterthought in the design. (Ex. FORCE FACTOR: Whey or WHEY: produced by Force Factor).
--Copy can be rewritten: Whey can be called "Protein", Fish Oil can be Omega-3, etc.
--Labels must form a cohesive brand but be significantly different (no simply using the same label in different colors, etc.)
--All products must be Force Factor branded at least in small lettering at the corners.
--Creativity counts, but remember the target demographic.
--Products should be eye-catching for online and in-store sales.