We are a husband and wife team about to launch our first start-up. As new parents and lovers of the earth, our company's mission is to make gift giving greener, more affordable, and more convenient.
Planet Wrap is a 100% recycled gift wrap alternative. Our brand is bold, conscientious, and progressive.
Who Will Buy and Use: Primarily female, ages 20-40, yoga-going, Whole Foods-shopping, middle-upper class, educated and savvy people on the go. Many of our customers are mothers of young kids.
Who Will Encounter the Product: Children and their parents and friends.
We want a bold, eye-catching, playful, gift label design TARGETED FOR CHILDREN'S BIRTHDAY PARTIES. Label will go on presents being given to kids.These labels are intended to be put on gifts wrapped with recycled material (e.g. newspaper, brown paper bags) so they need to STAND OUT!
Success here could lead to many other design jobs as we are looking to launch a variety of labels for our children and adult lines.
The label is 4 x 5 inches.
1) The design needs to be black and white, with images designed like coloring book images. Our purpose is to allow kids to COLOR IN the designs like a coloring book. (see attached example below)
2) Attached is a rough, non-professional sketch of the general design idea we are seeking. Please feel welcome to insert your own creative vision though the basic idea should include:
*) A cake where gift giver can write their message
*) A variety of animals "celebrating" at the party, surrounding the cake (style is entirely up to you!) Feel free to add any additional details (e.g. balloons, confetti, etc.)
*) Planet Wrap Logo and "Wrapped with You and the Earth in Mind" included, though not too large. (Logo attached below in "Winning Design")
*) Dark rounded border around the entire design
Thanks so much!