I want to design a poster for the Business and Society Conference (BSC).
Below you will find some background on the conference as well as more specific guidelines on how the poster should be designed:
The BSC is a national conference organized by the Tuck School of Business every year. The conference is organized by students with support from faculty and staff. The BSC consists of a series of lectures, question and answer sessions and workshops on various issues related to business and social topics.
The audience for this conference will be current and prospective business school students, executives and Dartmouth faculty and staff. The poster will be used to advertise the event internally and externally so it will be the most important marketing piece of the conference.
The theme for this year's conference is:
"Carrots or Sticks - Using Incentives to Drive Positive Change".
The individual sessions will focus on ways in which business and community leaders can use incentives to foster positive change. For example, one of our sessions will talk about how businesses can guide customers and suppliers to use materials that are less detrimental to the environment. Sessions will focus on the following topics:
For more information you can visit the conference homepage http://www.tuckbsc.org/
The poster should be a powerful, highly visual and memorable message around the theme (incentives, business and society, etc.). The poster should be thought provoking and engaging. It should remain readable and impactful when it is scaled up or down.
The poster should also include the Tuck Business and Society logo (attached).
Attached are some examples of posters we have used in the past.
*Please do not use stock images in this contest*