Khamm got their new postcard, flyer or print by running a design contest:
Flyer for The Institute of Reading Development
Check out Khamm's Postcard, flyer or print contest…
The Institute teaches summer reading skills programs for preschoolers through 11th graders, in programs offered as a community outreach by various university extended education departments. The goal of each program is to build age-appropriate reading skills and a love of books and reading.
What's your vision?
AIMS OF THE FLYER The Institute seeks a new design for a direct marketing flyer advertising summer reading skills programs for preschoolers through 11th graders, which is distributed to teachers at elementary schools and then brought home to parents by students. The aim of the new design is to generate more inquiries than the flyer we currently distribute through elementary schools.–The existing flyer has been uploaded. We are looking for a completely new design concept. The design should appeal to teachers, so that they will be encouraged to distribute the flyer to students in their classes. It must also excite students to take the flyer home to show their parents, and in turn must appeal to parents to encourage them to read and react to the flyer. The design should have a warm and imaginative feel. The successful design will embody the fun and excitement young children feel about learning to read, as well as appeal to an older child’s enthusiasm about the worlds of meaning and adventure found through reading. We have uploaded sample images (“design inspirations”) that contain concepts we feel embody the excitement and spirit of learning to read. Please note many of the design inspiration images are from the early and mid decades of the last centurywhereas the new flyer must have a more contemporary graphic feel. TARGET MARKET The primary audience for the flyer is teachers and parents of elementary and middle schoolers. Inquiries from the current flyer break out in the following proportions: Program for 4-year-olds and Kindergartners: 12% 1st grade program (6-year-olds): 18% 2nd grade program (7-year-olds): 18% 3rd grade program (8-year-olds): 11% 4th & 5th grade program (9 to 11-year-olds): 19% 6th-8th grade program (11 to 14-year-olds): 17% 9th-11th grade program (14 to 17-year-olds): 4% Program for 12th graders, college students and adults (18-year-olds and older): 1%
COPY AND SPECIFICATIONS The Institute’s Marketing Project Manager, Kimberly Gleaves, will be overseeing the design process and will supply specific headlines and text descriptions to be used in the flyer, and a university logo that must be prominently featured in the design. The design will be for 8.5” x 11” letter size paper to be printed front and back. The Institute will accept a Photoshop file; however an InDesign file that can be opened in CS5 is preferred. We will distribute the winning design in a one color version (as in the current flyer, uploaded) and perhaps also in a full-color version. Designs submitted in color must be easily converted to black and white (one color version). Alternately, you may submit a black and white version. Within the constraints provided here, we seek a completely new and different design.
US$499 Gold package
Every design category has flexible pricing for all budgets. Postcard, flyer or print starts at $279.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their postcard, flyer or print.
Designers across the globe delivered design magic.
Khamm collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected 2 winners!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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