Target customers & description
Wahoo Digital is a high-end digital agency for small business owners and an affordable alternative for national brands on projects not requiring input from their expensive full-service ad agencies.
This artwork targets small business owners (owners of roofing companies, insurance firms, manufacturing, tradesman) with a modern & contemporary, yet down-to-earth feel.
It will be used in a mail drop to businesses.
Require a double-sided DL postcard that’s eventually high-res and print-quality ready with embedded fonts etc.
You are free to be creative.
Clean and easy to digest.
A theme in keeping with contemporary web design that incorporates a touch of the Wahoo website but is friendlier with an info-graphic feel, possibly even using the ‘hand-drawn text’ look for some elements.
*important – please take tagline off the logo (web marketing with teeth)
Specific visual elements to consider (not hard and fast)
• mobile device on mobile section
• infographic on mobile section
• perhaps face similar to girl on website – looking at or pointing to the copy or headline.
Break everything up for easy scanning. Use a colour hierarchy that emphasis “call to action and headlines.”
Examples of infographics for inspiration
Also look for salesy impact – headline has to jump.
Just for guidance – don’t stick strictly to this.
Colours & Branding (see attached)
Basic colour palette to work from but no hard and fast rules