How Beattien started their postcard, flyer or print journey
Who are you known as?
UH Maui College
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
University of Hawaii Maui College is a learning-centered institution that provides affordable, high quality credit and non-credit educational opportunities to a diverse community of lifelong learners.
What inspires you and how do you envision the design for your business?
We're trying to attract more mainland (Hawaii non-residents) to both our summer and fall programs. The postcard needs to attract the eye of students but also speak to parents - so the design can't be all beaches/sunsets/palm trees. The postcard size we'd like to go with is the Vistaprint Oversized (8.52" x 5.47") - they have a free template you can download.
For Fall we're specifically targeting business students, and for summer we have a wide variety of different course offerings.
Part of our challenge is that Maui has a wonderful reputation - as a tourist destination. But our college is quite affordable (especially compared to mainland private schools), offers a wide variety of associate (2-year) and three bachelor of applied science (4-year) degrees. Class sizes are small, faculty really care, and we're integrated with the business community to give students hands-on experience in their field.
Ideally we'd like something clever too - a visual catch that makes you take a second look.
A document with content is attached - we're sure you'll need to pare down, but this is a good overview.