While not specifically speaking an online "banner" ad, it will be a print, display ad that could be used as a baner ad.
We have two primary series of products: The VAL6, diesel-fired, portable, radiant heaters, and the RKF portable evaporative coolers. We would like a display ad (of various sizes) to be developed that will highlight both.
On one hand, the VAL6 heaters, are starting to become very highly recognized. They have been around longer than the RKF coolers. The RKF series is only brand new. We had wanted to "rebrand" the RKF series with the "VAL6" brand, but as of yet, the manufacturer is not convinced that is the appropriate course of action.
What this project needs to accomplish is linking the two series together. The RKF coolers need to start being seen in the same frame as the VAL6 heaters. When people see one, we want them to see the other. If we can't physically rebrand the coolers with the VAL6 logo, then we'll sear the image of the heaters with the coolers into their brains.
Now, we want just one ad theme, but for the content to be shifted around to fix multiple sizes. Follow this link to refer to the ad sizes we want:
1) Tabloid Spread
2) Tabloid Page
3) Junior Page
4) Half Page Horizontal
5) Half Page Vertical
6) Quarter Page Horizonal
7) Quarter Page Vertical
8) Eigth Page Horizontal
What I have in my head is an ad that uses the colour scheme of the VAL6 (orange, yellow, black, white) on one half, and the colour scheme of the RKF (light blue, white) on the other half.
There needs to be space for text, i.e. sales features in dot points, for each of the units (heater & cooler). I know that the space will get gradually more limited the smaller the size goes, but that's fine. There must also be a space for contact details:
Toll Free: 866-369-3020
We would like there to be a call out for dealership inquiries on each side: "Dealerships Available!"
So, start designing and we'll work the actual text as we go along!