Malibu Pier is a recreational area with lots of couples and family oriented activities. Among them: fishing from the pier, tide pools, bird watching, whale watching, biking, sun bathing, swimming, eating, kite flying, surfing, watching the sun set, strolling along the ocean, etc.
With all the activities, it'll be our job to build the pier as a tourist attraction and to reinforce it as a destination among locals. In that regard, the Malibu Pier is a local and national landmark who wants to brand itself as a destination with fun, wholesome couple and family oriented attractions.
We are taking the first seasonal activity, Whale Watching, and asking for artists, illustrators and designers to take our elements and create a beautiful poster that'll be attractive on it's own merit. We want the poster to have marketability on it's own and for it to stand out. It'll brand the Malibu Pier overall, but it's primary function is to sell Whale Watching excursions.