The book is about businesses and brands who use attention getting techniques (social media, web 2.0) to drive revenue.
Example: A company called Blendtec created a web video show where they blend everything and anything (like an iphone), created attention for their brand which translated into more sales for their product. http://www.willitblend.com
Title: Blend this Book!
Subtitle: How businesses and brands turn attention into dollars on the web
Remember Jim Carey as the Riddler in the Batman movie where he built those funky blender brain devices? That image is kinda what's in my head. Here for example.
Obviously we can't use the blendtec logo, but blender images might world. I want the cover to be bold and fast and exciting.
Feel free to suggest another subtitle if you wish.