Create the next print or packaging design for Axpo Pty Ltd

Axpo Pty Ltd

We import and distribute Organic Products to a few of the largest organic wholesalers in Australia. We sell healthy and delicious organic dried fruit to consumers in Australia - those people who care about what they eat and where it comes from.

We require a design for a tropical range of organic dried fruit as follows :

- Organic Dried Mango
- Organic Dried Papaya
- Organic Dried Pineapple
- Organic Dried Coconut Chips
- Organic Dried Tropical Mix (Mango, Pineapple and Papaya)

We are looking at between 60gm retail packs which can sit on the shelves of health stores, supermarkets etc. Dimensions are to be 100mm(width) x 150mm(height).

The package will have a front and back. In regards to creativity, you can be as creative as you like, but remember as the product is Organic, keep the design elegant and simple. Also the overall theme has to be "natural" as the product is an all natural product.

I want a design which can be carried throughout all the products but altered slightly for each product - maybe a slight change in color for each fruit, or a graphic design of each fruit, or just different text identifying each different fruit.

Finally, on the design, there should be a small transparent window, so that the customer can see what the end product looks like.

The demographic is the healthy consumer and consumers in interested in consuming Organic and natural products. The product will be sold in all states of Australia.

The following are some specific instructions:

1) The back of the packaging needs to have full Ingredients list including the word "Certified Organic" (I.e- this means, for Mango, it would be '100% Certified Organic Dried Mango', and Pineapple would be '100% Certified Organic Dried Pineapple' etc).
2) Nutrition Information Panel (AU standard)- Please use a standard template from google. Specific nutritional information will be provided in the latter stages.
3) Please include the following on the back of the packaging: "Packed for Eco-Farms Pty Ltd from local and imported ingredients"
4) Please include the following details of the manufacturer on the back of the packaging: "Eco-Farms Pty Ltd: 167 Parramatta Rd, Homebush, NSW 2140, Ph. 02 9764 2833 Fax. 02 9746 6003"
5) All attachments (product name, slogan and certified organic logo) need to be included in the front of the packaging.

The attached files include:
1) The product logo
2) Slogan which have to be part of the design and included on the front of the packaging..
3) Certified Organic Logo
4) Company name logo