Completed contest

Global Leader In Beauty Trend Requires Marketing Materials

BostonJoe needed a new print or packaging design and created a contest on 99designs.

A winner was selected from 38 designs submitted by 11 freelance designers.

38
entries
11
designers
1
winner

One of the designers who made it happen

Winner - Qinkqink
Excellent work as always!
- joanpeace

How BostonJoe started their print or packaging design journey

Company name

Vajazzling.com

Overview

Vajazzling.com is the world's foremost authority on vajazzling. We explain what vajazzling is, teach people how to vajazzle safely, and how to enjoy it. Our audience consists of women of all ages looking to explore their sexuality. We also work closely with business owners offering professional vajazzling services.

Our mission is to be global leaders on the topic of vajazzling by educating consumers and business owners and providing them with the products and services they need to vajazzle.

Tell us a bit about who you are and the people you reach

These materials will be sent to spas, salons, and other business owners. They will display the print material to their clients. So while the business owners are the ones to purchase this material, it’s targeted at their clients (consumers).

Females who visit spas and salons
Women who get Brazilian waxes
Women who are comfortable about their sexuality
Age range roughly 18-30
Women with some disposable income
Women that are slightly more daring and willing to try new things
International audience. The countries are all primarily English speaking countries.
Targeting new users. It’s a new trend so people seeing this material won’t know right away what vajazzling is. But they will be familiar with the concept of body jewelry.

Requirements

Goal:
To educate people about vajazzling
To let them know it’s offered at the establishment where this material is presented.
To encourage people to want to either get vajazzled by the business displaying this material or to purchase a take home kit from the business.

The overall feel of this design should not be too serious. It’s not a high end fashion ad.
At the same time, it shouldn’t be cartoony or childish. While we’re targeting a younger crowd, they’re not children or teenagers. These are adult women.

The material should include the company name (Vajazzling.com) and logo, as well as contact info.
Our company should not be prominent in the design. Spas and other businesses will be using this with their clients. The actual vajazzling itself should take more prominence than our own company identity.

You may incorporate the attached logo as part of the design, or use your own style. Entirely up to you.

Sales copy available on our website. High Res product photos attached if you want to use them.

This material will be printed on thick stock, glossy print and sent to spas. It will be displayed on windows and desk tops for their clients.

US Letter size
1 sided
The files we will require are:
Print file format - .ai (CMYK), .pdf
Web file format - .jpg, 300 dpi

Custom package

US$211

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Deliverables

PSD
AI
EPS
PDF
PNG
JPG

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