Leave Behind Brochure Folder for Incentive and Corporate Groups

Cruise Dreams~ The Cruise Professionals, LLC

Cruise Dreams~ The Cruise Professionals LLC provides a wide spectrum of services focused on insuring a flawless group travel experience. We design personalized, unique travel programs for large group, corporate and incentive groups. We exceed our clients’ expectations….our motto or tag line that we would like on the leave behind piece is

“Sailing you through the world’s greatest oceans, taking you to some of the most desirable land destinations all over the world”.

Travel delivers RESULTS- that will increase your bottom line – whether it’s driving performance, inspiring customers and employees, encouraging long-lasting loyalty or delighting everyone! When we promise the world, we deliver it. When we give our word, we keep it. That’s what builds long-lasting relationships. That’s what builds trust. And, that’s just simply who we are— every program, every person, every time!

We have two target audiences. The first target audience are companies of all sizes that use incentive travel to motivate their employees’ performance and/or their customers to purchase their services or product. We have high profile clients all over the world. Our second target audience is any type of group that wishes to travel together. For example, family reunions, church groups, organizations, special interests groups. While we serve a broad range of businesses and groups, we like to portray a luxurious and “high-class” appeal to our clientele.

The brochure will consist of two elements: a 9 x 12 pocket folder and inside informational sheets.

This is a piece that sales representatives will leave behind after sales meetings with potential clients, so we would like it to really stand out, some ideas we’ve included, using either silver foil embossing, clean looking die cuts, an interesting paper/color choice or full color design. While we want it to stand out, the design needs to stay clean, crisp, classy and coordinate with the rest of our corporate branding and our new group website.

Overall, we expect the brochure to follow the same style as our website and business cards as they are already printed and model the design we enjoy. Please visit our website and use it as a guide for overall branding: http://www.cruisedreamgroupescapes.com.

• Corporate Color: PMS 541 CMYK 100/57/0/38

Please take a look at the attached file "Creative Brief Jan 2011" for a full list of requirements and descriptions. The zip file contains all of the creative copy, logos and pictures for use within the brochure.