How New Mobility started their print or packaging design journey
New Mobility magazine
New Mobility is a monthly lifestyle magazine for active wheelchair users. Our readers participate fully in all aspects of life, including sports, recreation, relationships, parenting, working, etc. Our image has been dubbed "disability cool" so we like to showcase contemporary graphic design. We often have to work with provided photos, so good design and subtle Photoshop work is important to make the most of non-professional images.
Overall feel: classy but not stuffy; upbeat but genuine.
Tell us a bit about who you are and the people you reach
NM readers want information, personal stories and resources that can help them live more fully. They expect respect, not pity, so please don't submit anything that feels sappy or condescending. Our typical reader is over 30.
This is a feature layout that opens on a right-hand page. We have a lot of stories like this, so wow us with a great first page to compete for more work down the line.
Attached is the InDesign template, which includes the actual ads so you can see how your layout plays against the ads; the photos to be used in the layout; and the article in a document format.
The body copy must be Minion 10 pt. on 12 leading; otherwise you may use any fonts for headlines, subheads, pullquotes, etc. However, you must be able to legally provide the fonts with the final layout. The magazine has a certain dignity, but it's not uptight so choose fonts accordingly. Wild fonts are NOT appropriate.
Final file should be INDD CS3 or higher, packaged with fonts.