NATIONAL magazine ad

onesixty

We provide self-managed text message marketing solutions to small business.

I need an advertisement developed for a national magazine targeting pastors and youth pastors. This magazine ( Neue Magazine ) is a newer publication of Relevant Magazine. This edition will be circulated to 80,000 church pastors, leaders and workers. These pastors and youth pastors are on a more leading edge of technology and try new things. They are generally younger (28-38) but can be older and younger as well. They already market church though steer away from "religion".

The advertisement must specifically hold this demographic in mind. The advertisement MUST NOT have an image of a church building. The ad must be trendy, but nothing pushing the limits.

Also, the bottom 1/3 - 1/2 of the ad must look like it is part of the magazine (using the same colors, ect). That portion of the advertisement will have poll like questions (see attachment named bottom copy).

A copy of the previous masthead and the page where it appears is attached.

Our business card is also attached. PSD has a good sized logo there. Also, a template image for our sales site is there. Our logo uses Locator font (if you have it). Please let us know if you need anything else!

The top portion of the ad can look like it's not apart of the bottom (though this is not a requirement). The top part of the ad must be attention grabbing in some way. Our logo must appear at the top. It can appear more than once (we prefer that it does, but it has to look good too).

It must offer the deal that the first 50 customers will get one month of service for $2. The website is onesixty.co - however, we will be pushing http://www.onesixty.co/church

The ad should (if it can fit) state that answering any of the questions below will get them a special discount.

The regular price is $15/month. <--- this does not have to appear

We'll be happier with your design if the .co is somehow pronounced. It is not .com but .co --- the reader must see this too!

Feel free to experiment with ad copy. Below is a brief description of the service. It does not necessarily have to be integrated into the ad. A brief one liner like : "integrate text messaging into your ministry" would be fine. Hooks are more important than descriptions - that being said, here's a description.

It is the most advanced, easiest-to-use, do it yourself text message marketing app. It has incredible tech support! unlimited keywords, your own independent number. It is also the best value for buck on the market. Takes seconds to set up campaigns, seconds to send bulk messaging. It is the only platform/carrier/OS independent solution.

And here's some hooks...
Please include copy along the lines of:
Tired of chasing permission forms?
Looking to create interactive sermons?
Simplify visitor contact collection...
Increase attendance
Keep in front of college students

If you've got other ideas of how churches and ministries can use these tools, then by all means, work it in instead.

Remember to integrate the bottom portion of the advertisement into the look and feel of the magazine. Designs lacking this will likely not be considered (though if you've got an awesome idea, feel free to submit it, or ask us about it).

Our tag line is: reach everyone. Feel free to use it.

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ADVERTISEMENT REQUIREMENTS:
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Royalty-free stock images is allowed (especially photos) BUT MUST have proof of purchase and license. It must have rights to at least single use and 100,000 print copies.

This ad is a 1/2 vertical masthead (appears at the front of the magazine) and is 3.85" x 9.5"

300 dpi

.psd or .eps (eps must open in photoshop)

Export ads w/ PDF/X-1a settings, without crop marks,
registration marks, page information, etc <--- We will not accept designs without the PDF in this format

TIP: HOW TO SELECT PDF/X-1a --- http://layersmagazine.com/the-digit…p-cs2.html
TIP: SAVE AS will save as pdf (it's there, look hard)

-Make sure that all black text is 100%K (not 4 color [also called rich black or registration]. Any copy designed in 4c black could misregister and print blurry) <--- this _CANNOT_ occur! Instructions for 100%k is below (as part of the tips from 99designs)

Feel free to ask questions ect... we always get back quickly! Usually within 1-4 hours, 24 hours a day.

We apologize that our last contest was cancelled. We provided a TON of feedback (over 300 quality comments in 3 days). We were asking for a very simple but high quality design. We had over 100 entries but only a few came even remotely close to the requirement of simplicity and quality.

We tested a couple of logos with our potential clients (and our testers) and got very poor feedback. Even on the polls here at 99designs only 1 design came out above 2 stars (of the 3 designs we posted). That design we didn't want to use as it didn't brand us the way we wanted (though our testers did like it the most).

Then the unthinkable happened. One of our programmers called in sick. And while he was at home he puttered away at photoshop and created a logo. We instantly fell in love with it. When we took it to our control group they liked it far and above anything else we had presented them. On a blind test (they had no idea where it had come from) every one of the 15 chose it.

As a way to regain the trust, and to promote this ad creation in light of our last contest, we have guaranteed this contest from the start.

During the last contest we spent a lot of time helping newer designers bring their work up to the next level, hand-holding them through the process. We won't have the time to do that to the same extent as last time. If your design has any good merits however, we will work with you to improve it.

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KEEP IN MIND THE REQUIREMENTS FROM ABOVE
-PDF/X-1a
-black is 100%k (see above description for details)

NO ADVERTISEMENTS OUTSIDE THESE REQUIREMENTS WILL BE CONSIDERED. IF AN AD IS CHOSEN AND IT CANNOT BE PROVIDED IN WITHIN THE BOUNDS OF THE REQUIREMENTS then we cannot accept it and another will be chosen. If you're having trouble with the requirements, let us know and we can help you meet them.