Skyward needed a new print or packaging design and created a contest on 99designs.
A winner was selected from 76 designs submitted by 17 freelance designers.
Skyward Farms
Skyward Farms is an all-natural food producer based in Colorado. We believe that natural ingredients make the best tasting foods. That means that we never use artificial colors, artificial flavors or high-fructose corn syrup. We are a relatively new company but our ketchup is beginning to earn a reputation in the Denver area. We're ready to grow!
90% of all Americans have a bottle of ketchup in their home. Almost 100% of eateries have ketchup available. We target anybody who uses ketchup but wants a more robust flavor without the added corn syrup. If you like ketchup, you're our target audience!
We're not really sure which direction our label should be going, that's why we need YOUR help.
We're a young company selling a well-known product. We're all natural and we make fantastic tasting condiments using the best ingredients.
Design a bold, energetic label reflecting a 21st century food company. But remember, Ketchup is a staple in the household and the product must be easily recognizable.
We'll use our feedback to help focus the designs as we move forward but we've attached a JPG of our current label for reference.
Label Size 3.5"x 5.75" with a 1/16 full bleed. It wraps around a round bottle
Items to be included on label:
Skyward Farms Logo - see attachment (either can be used)
Colorado Proud Logo - see attachment
Text - For best results, Shake Well and refrigerate after opening
Text - Skward, LLC 101 Forest Star Dr, Black Hawk, CO 80422
Text - Net Weight 12.7 FL OZ (375 ML)
Text - http://www.skywardfarms.com
Text - Ingredients: Tomato Paste, Organic Cane Sugar, Vinegar, Water, Sea Salt, Black Pepper and Spices
Nutrional Facts - see attachment - they can be vertical or horizontal but letters should be no smaller than 1/16" for a lower-case o
1" x1.25" white square for our bar code
We know this is not a logo redesign but if you feel that your design would be better with a slightly modified version of our logo, then we're all for it.