How richardZoo started their print or packaging design journey
Zoo Atlanta is a non-profit group in Atlanta, GA. We are having our 3rd Annual Brew at the Zoo event on May 29, 2010. Typically our marketing target is moms with kids, but this event is aimed at the over 21 crowd who would find a zoo setting to be way cooler to drink beer and wine then a beer festival in a parking lot.
Tell us a bit about who you are and the people you reach
As stated above, we are aiming at ther 21-45 year old. This is our third attempt at the Brew at the Zoo because each year has gotten bigger and better and we want to continue that trend. Our crowd for this event likes to drink as well as listen to a variety of music and basically chill. The Zoo can be a destination for adults as well. Many people just think it is for kids.
There are some requirements. And here they are:
- The poster must include the Brew 09 Simple logo, see attached
- It also needs to include the Zoo logo found at zooatlanta.org/logos
-The Date: May 29, 2010 5:30-9:30PM (also mention it is the 3rd)
-File must be sizable, hi quality digital file (Adobe Illustrator)
-Three color is preferred, but four color is acceptable, but a one color option is also needed
-This year's animal is the tiger. Tiger stripes, head, claws whatever inspires you can be used, but don't have the tiger actually drinking a beer, or anything like that
- Use some type of beer element (mug, pilsner, bottle opener, beer suds, etc.)
-See attached for previous year samples. More files can be provided.
-You might want to drink a few beers while crafting the design!
-The zoo will have all copyright interests and rights to reproduce and refigure as needed (we have to eventually as sponsor logos and such), but we will stay true to your design.
-We need all final files by March 29.
-If you're local and your design wins, we will throw in two free tickets to the event!
-Now get drunk!