April Gregory needed a new print or packaging design and created a contest on 99designs.
A winner was selected from 19 designs submitted by 8 freelance designers.
April Gregory
I'm a business coach-consultant. In February 2000, I launched my coaching business after being downsized from a day trading firm. I had always dreamed of being in business for myself but I didn't know that I'd need more than my work skills to build a thriving coaching practice.
Fast forward five years down the road, I had helped my clients reach over $10 million dollars in revenues (sounds pretty good right) but in my own business, it was either feast or famine. I was still operating from a childhood pattern/paradigm of not enough. It was good enough for my clients to make millions (or hundreds of thousands) but I wasn't good enough.
I had to shift that pattern in order for me to create a sustainable business for myself. Through this inner-shifting a new set of processes were born. I now refer to this as my Spirit Rich approach to life and business
I
Faith based based audience. Christians and Spiritual. Those looking to live a more fulfilling life and business.
Title: Activate Your Spirit Rich Life
Subtitle: "A Coach Approach To Manifesting the Desires of Your Heart"
If we focused on *two words*. The two powerful words that can stand up huge are:
SPIRIT
RICH!
with the exclamation point.
And in smaller type could say something like: Even if -- right now -- you're dollar poor. A coach approach to help you create a life rich in love, money, meaning and the stuff of dreams [INSTEAD OF THE SUB-TITLE, THIS COULD BE USED]
Author's name: April L. Gregory, CPMC [Creator of Spirit Rich Coaching, A Success System for Entrepreneurs]
A clean but beautiful book design. Make two or three KEY words JUMP OUT: SPIRIT-RICH LIFE? And have a simple large image or shape and color scheme that support the feeling and concept of a spirit rich life.
I like the colors green and blue but I'm open to different colors.
Below, I've attached a sample of what DOES NOT work for me...
Why it doesn't work?
I don't understand what the image is and how it relates to the title. I should get that instantly, without even thinking about it. I'm seeing the gas cap on my back-up-power generator. And I don't know what else it might be.... I want a huge, simple, highly symbolic image that instantly communicates its meaning to almost everyone who sees it.
It seems that the designer wanted (no matter how many times I said how overpowering it was) to highlight "A Coach Approach To Manifesting the Desires of Your Heart"...
Design with freedom.....
AG