I would like a front and back label designed for one of my flavours, the Mojito. I will need all the text to be editable so I can personally adapt the label in Illustrator for the different flavours. Below, I will try to give you loads of information on how I would like the label to look and what kind of impression I want it to give. Please feel free to message me if you have any queries.
I don't know if this will change the way you design the label, but it may be worth noting that although most of the bottles I will sell will be miniature 50ml bottles I will also need to increase the size of the label to use it on larger bottles.
What I would like from my label:
Simple and stylish are key to the design and I would love a label that looks and feels rustic, artisan and classic. I would like the customer to think that my product has been around since the 19th century. A Victorian or Georgian look would work well to create this, as this is what I went for when having the logo designed. It will be printed on Tintoretto paper to give it a rougher feel. The label will be small as it is going onto a 50ml bottle but I still want it to stand out, draw the eye and create intrigue when a hotel guest opens the minibar. I would like the hotel guests first thoughts when they see my bottle to be "Ooo. What's this?"
I would like to see the logo at the top of the label, but if you feel an alternative position is better then please feel free to experiment.
Text to be included on the front label, under the logo:
Mojito (this needs to stand out as it's the flavour)
A blend of Mint & Lime
Designed to go with or without White Rum
Handcrafted from fresh fruits & herbs
Contains NO alcohol
On the back label in order of hierarchy:
To make your Mojito
Take a tall glass and fill it with ice
Pour this bottle into the glass
Add some lime wedges (squeezed) and fresh mint leaves
Now comes the choice. With or without Rum?
If it's with then just add 50ml of White Rum
Top up with soda water, give it a few stirs
Sit back and enjoy your drink!
(all text below marked with * is legally required)
*Ingredients: water, sugar, fresh lime juice (6%), fresh mint leaves, antioxidant: citric acid
*Store in a cool dry place. Once opened use within 3 days.
*Best before: (can you create a clearly defined space after this so that i can hand write the best before date)
*50ml (place on bottom left corner)
* (address to be placed bottom centre of label)
Barncrofts of London Ltd
London, SE8 5RS
*Made in UK (place in bottom right corner)
Background colour choices: Soft cream or off white
Border colour: either metallic bronze or gold, black or no border at all.
Font colour: Black
Ornament colour: black would be my preferred choice. I would like one ornament to be in colour as I will use this to differentiate between the flavours that I use. For this flavour (Mojito) I would like said ornament to be in mint green. Can it be placed underneath Mojito.
Shape: I think rectangular works best and their could be some variations of this, similar to the the label in the East London Gin image that I've included.