awsmproducts got their new product label by running a design contest:
Design Label for a premium line of supplements recommended by doctors
Check out awsmproducts's Product label contest…
Anti Inflammatory Complex
Description of the product
We are MedChoice. We are premium supplements company that manufactures benefit-driven, medical-grade supplements approved and formulated by trusted physicians and nutritionists. Our product is a highly potent blend of 3 ingredients to help drastically reduce inflammation in the body. The primary ingredients are as follows: Turmeric Bioperene Garlic Ginger The combination of these 3 ingredients drives benefits such as improved heart health, digestion, cellular defense, joint function, anti aging, reduced blood pressure, and improved brain function. You are allowed to change the logo color if needed to fit within the design.
Description of the product target audience
Health conscious males / females interested in pursuing enhanced health / mental focus through natural supplements, like mushrooms. Think Tim Ferriss readers or those who would drink at Bulletproof Coffee or shop on Thrive Market or Whole Foods. These people are always on the cusp of learning about new health trends. They dabble in meditation, work in high-stress fields, and have disposable income. Our customers purchase this product because they struggle with joint pain, and arthritis, and want something to help lower their body's inflammatory response.
Since we are selling this item on marketplaces like Amazon and Walmart, it's crucial that the primary ingredients (Turmeric, Bioperene, Garlic, and Ginger) are LARGE and VERY legible when reduced to 400x400 pixels. The MedChoice logo does not need to be large and should not be front and center. I repeat, the ingredients must be front and center and bold relative to the rest of the packaging. It's important that the product conveys a VERY premium feel. The product needs to familiar, yet very eye catching and different looking from other options on the market. We would like to utilize metallic ink to really draw the eye to the package for a premium feel to the product. Ideas are to utilize metallic ink for the ingredient names and edges of the label in order to draw attention. The information below needs to be included on the label. Anything bolded means it must be very legible and emphasized relative to the rest of the info. Scored based on size of the lettering 1 = small 2 = medium 3 = large ------ 2 - MedChoice Logo (attached) 3 - TURMERIC 3 - BIOPERENE 3 - GARLIC 3 - GINGER 2 - 2400 MG PER SERVING 1 - Anti Inflammatory Complex 1 - Natural Dietary Supplement 1 - Professional Grade 1 - No Fillers, Non GMO 2 - 120 Capsules (Optional: stock image or symbol representing the ingredients) (On the back) Supplement Facts ------ Bottle Color - we are considering using a black matte color in oblong shape, see this screenshot: https://share.getcloudapp.com/P8uEDJ98. However, we are open to other ideas. Here is a catalog of what's available: https://www.containerandpackaging.com/catalog?search=packer&sort=products&page=1#catalog-results What's most important here is that our product looks absolutely different and better than the search results. Customers spend maybe 3-10 seconds looking at all the images in the search results, and make a split decision based solely on legibility of the ingredients, what stands out, and what looks the most trustworthy. Bottle color - the bottle will be a black matte color in oblong shape, see this screenshot: https://share.getcloudapp.com/P8uEDJ98 We are open to using stock imagery and/or symbols that represent the ingredients listed. However they should not take up too much space on the label, the type of the ingredients need to be front and center.
What to avoid
Here are example of bottles that we DO NOT want to look like: 1) https://share.getcloudapp.com/E0uzYpKG - this product label is too plain and does not show the key ingredients in a large enough format 2) https://share.getcloudapp.com/WnubYvy6 - this product is too generic looking. we want ours to look significantly more eye catching and different 4) I want to avoid looking like any generic protein / bodybuilding supplement. This product is not for bodybuilders, it's for people looking for medical-grade supplements, 3rd party tested, and recommended by actual professionals. it's important that we convey that in the brand language.
Total label dimensions are 4.25" x 11"
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
awsmproducts collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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