julia.kessen got their new product label by running a design contest:
New label for a fabric softener!
Check out julia.kessen's Product label contest…
Cosmetics & Beauty
Description of the product
The product will be a liquid fabric softener.
Description of the product target audience
- The product is typically targeted towards women aged 18 to 60. - Focus on the European market. - Mass market product.
We are looking for a designer to create a simplistic, professional design for the FRONT LABEL of a fabric softener. Similar to the one in the attachment, it should include all important elements: - Brand logo - Product name (Fabric softener) OPTIONAL - Informational elements: 1 or 2 benefits icons & one usage info icon (e.g. icon representing "can use for up to 25 loads of laundry" - see image) Brand logo: (please include space for it!) - Regarding the brand logo, simply consider it to be a blue circle and you can integrate it as such and build your design around it. You can use PANTONE 2748C for the color of this circle. - The circle (logo) should be placed at the top of the label & symmetrical within the layout (centered). - There should be clear space around the circle (logo) - it should not intersect with any text. Style: Main idea to remember is that the design should be SIMPLE & STYLISH! - The style of the design should be minimalistic, simple, stylish, and professional. - The product should address the mass market, but should not appear cheap. - The design should reveal a trustworthy, high-performing product, that is suitable for all families/households. Color: No restriction besides the circle representing the logo, which should be a shade of dark blue (PANTONE: 2748C).
You can simply follow the shape/size of the example given. The exact measurements are 15cm x 6.2cm.
€699 Gold package
Every design category has flexible pricing for all budgets. Product label starts at $429.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
julia.kessen collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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