royP got their new product label by running a design contest:
Modern Flat Design Needed for Gallon Paint Can Labels
Check out royP's Product label contest…
Concrete Driveway Garage
Description of the product
front of label should include the following text: product name: Concrete Driveway Garage description: 100% Acrylic Satin Driveway & Garage Floor Paint base/color: Stone Gray product number: 3343-8 size/fill level: One Gallon the back instructions part of the label will be relatively simple (similar to the back of the KNOLL design included below). Once the front/main panel of the label is finalized, I will provide the text for the back.
Description of the product target audience
Commercial and Residential customers who would like to paint their concrete floor, patio, garage, driveway, porch, pool deck, etc. HOWEVER -- as I explain below, I want this label design to be universal and not focus so much on this particular type of paint but rather on conveying an image of a modern, premium quality paint company.
We are a house paint company. This label is for ONE GALLON cans of floor paint. I want a modern, flat, clean design. I'm also looking for a design that can be used as a template for all of our product lines (by only changing the text and colors -- like the BEN cans in the example images). This product is called CONCRETE DRIVEWAY GARAGE -- but the same layout should be able to accomodate our other products names including TOWER PRO, TOWER FLEX, PAINT & PRIMER, etc. I have included some paint can label designs I find interesting although I obviously don't want to copy any of them. I like the KNOLL design but I would NOT want to feature our company name (TOWER) so prominently at the bottom.
What to avoid
Do not feature our logo or company name too prominently. A standard size logo somewhere on the image is OK but it should not be the main focus of the design. DO NOT USE CLICHE PAINT ELEMENTS OR GRAPHICS LIKE BRUSHES, ROLLERS, PAINT STROKES, ETC. This particular product is a driveway paint but like I explained previously, I would like to use this design across various product lines (wall paints, roof paints, etc), so do not include any floor paint specific elements. I'm not crazy about images or too many design elements but I'm always flexible if the design is good. I like simple sans serif fonts but am not against limited use of a fancier font to highlight part of the design.
A one gallon is approx 6-5/8" Diameter x 7-11/16" Height). The label itself is 7.2" x 21.25". I have included an AI template. The two circles represent the handle holes which will be cut out. The left guide represents the overlap where the adhesive will go. The middle guide between the circles represents the FRONT of the can.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
royP collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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