The backpack is normally packaged in a clear plastic bag, my challenge to you is to rethink this and design packaging that has that wow factor when customers open their Amazon box.
The design must impress customers but still maintain the practicalities of packaging, protecting the product and allowing shipping label to be attached
- Cardboard sleeve around the backpack, running vertically or horizontally
- Cardboard box running diagonally across the bag
- What else can you come up with, impress me!
Please be as creative as possible whilst maintaining a luxury feel to the product. -
Maybe the packaging could have text so to keep it fun and used in future, ie the inside could could have
- a bucket list of picnic locations filled in by customer
- Top 10 picnic locations in the USA
- picnic checklist (https://www.google.com.au/search?q=…KObWiKqeM:)
- picnic games....
- or whatever you would find interesting to read before you going on a picnic!
On the back packaging could be simple instructions with mock up sketches, an example includes;
1 - Pack food and drink in bag into the bag
2 - Meet friends / family and setup picnic
3 - Enjoy life!
NOTE: THE RUG AND BOTTLE COOLER ON SIDE OF THE BAG WILL BE PLACED INSIDE THE BAG FOR DELIVERY