We are looking for fabulous packaging design for our new product,
“Smart Chef” collapsible colanders. They will be shipped in
packaging that we’d like you to design.
About the product
These colanders/strainers are made of silicone and plastic. They are
unique in that they have a silicone bowl that collapses so that the
colander can be easily stored (see photo).
The following items must be included in the design:
1. Smart Chef Logo
2. Product name: Collapsible Colander
a. Collapsed colander
b. Expanded colander
c. Four photos of (strain, steam, squish, and store it)
5. UPC label
6. We need to convey to the user which color of the colander is
included in the package. We can use a sticker, but feel free to offer
up other creative alternatives.
As mentioned above, it is important that the user see the colander in
both positions to show that it is collapsible (though the photos
have to be equal in size). In addition, please include a sequence of
four photographs showing the product (1) washing/straining, (2)
steaming, (3) being squished, and (4) being stored.
Feel free to use your judgment regarding the use of color. The color
of the logo may be modified to fit your design as well. The other
colors for the colander will be red, orange, and blue.
In the copy deck, you'll notice that there is space allocated for
translations of the product benefits to French and Spanish. Please
only provide that if space allows.
We prefer a clean style that is modern and fun. This product is a fun
take on an everyday item and the packaging should reflect that. Of
course, we are positioning this as a premium item (because of its
quality, functionality, and design aesthetic, so please keep that in
NOTE: If you are concerned about the logo fitting in with your design,
feel free to make modifications as necessary. While this isn't a logo
design project, we haven't used the logo in any materials yet and are
open to modifications as the design process evolves.