Extend our branding and story into our new retail coffee packaging:
- 250g dark brown sealed bag for freshly roasted coffees
- Bag needs labels for 4 variants (Bold Heart, Heart Blend, Versa and Lollipop)
- Label to include a space for our short story and "Purchase with purpose" logo
- Label should be easily adapted for use on our 250ml glass cold brew bottle
Draft story copy:
"Changing lives through coffee
The quality coffee you are about to enjoy is sustainably sourced and lovingly hand roasted to the highest standards.
Your purchase directly supports our social mission, which educates and empowers marginalised women and youth, via a holistic programme that enriches the body, mind and soul. BETTRBARISTA.COM"
It's very important for us to be able to bring the story/feel of our social enterprise to life in some way (about our purpose, our coffees, conscious consumption) so the designs need to take that into consideration. The designs also need to keep in mind that the label should be adaptable as we grow our line of blends. Also, we do not have the budget for complicated die cut / print jobs (eg oddly-shaped labels that waste paper).
The attached images are current mockups that we've attempted in-house with very limited design capability and aren't happy with. Also included are some images of our space and branding for context. We are open to a creative refresh. Please use the attached single yellow "Bettr" circle logo instead of the double circle "Bettr Barista" logo that you see in the images.
More about us at bettrbarista.com.