Men and women, assuming age range late twenties / forties, who regularly buy groceries and are very sensible about our environment.
Creatively take advantage of the fact that the packaging is not solid, but rather a cotton bag.
The front should feature company logo, the product name and whatever design element the designer believe it will fit. We were thinking of featuring a globe (the world) - how the globe will be illustrated is up to the designer - this seems an element that the competitors are not using.
We want something that is radically different than what can be seen right now on the German market (see links provided).
On the back side we will have information such as:
- Company address (will be provided, when design is chosen)
- EAN code for the product (this will be printed on the cotton bag, it must be scannable)
Ideally front and back will be seamless/united by the designs elements.
What to avoid
No graphic stock elements of any kind - we want something that is unique.
Absolutely avoid anything similar to the competition - we want to visually separate ourselves from the competition.