The extra weight from the weighted blanket calms the nervous system giving a feeling of being hugged allowing you to fall asleep faster and improve overall quality of sleep.
Description of the product target audience
buyers will be mostly women who purchase for themselves and their family. Men will usually purchase it for their wives or children. Age of the buyers will be anywhere from mid 20's to mid 50's with a medium to high income level
We want all 6 sides of the box to have a design on them. The Front we want our brand logo surrounded by a word cloud with words that are soothing like "relax, calm, happiness, comfort, soothing, etc" more words can be added. On the back we wanted a good presentation of the benefits of weighted blankets (helps deal with anxiety, PTSD, ADHD, depression, etc.) and space for a barcode. On the sides we want pattern and some color.
What to avoid
please do not use stock photos. We want more of a design and not pictures of people.