As much as customers appreciate the current packaging, it is very labor-intensive and not optimal for gift giving. Therefore, we have decided to change it to a sleeker hard box with a custom-molded EVA insert (with slots for the frother and both batteries) and a protective sleeve.
For this contest, we are looking for an eye-catching design for these two elements. It should convey that this is a high-end product and possess a luxury feeling.
The product should be ready for sale both online and in stores. For store-based purchasing, more information is needed on the external packaging. The sleeve must, therefore, convey all of the product information needed to make the sale. However, the box itself should look clean and sleek for gift giving (where the buyer may decide to remove the sleeve altogether.)
In terms of colors, black will definitely help the product “pop” from the package. However, keep in mind how colors look online and feel free to pursue whatever color packaging you think will work best.
Our beautiful stainless steel milk frothers are extremely versatile. It’s important to convey that versatility somewhere on the packaging. The most important use is frothing milk for coffee lattes, tea lattes, and hot chocolate, etc. However, also important are their ability to mix powdered drinks (e.g. chocolate milk), make smoothies (protein and otherwise), and blend salad dressings and sauces.
We are providing several versions of the product hero shot, but encourage you to incorporate stock or inexpensively purchased imagery as well (keeping in mind whether or not the purchased image can be used in product packaging). We are also including images of the frother with some of the items it can make (smoothies, etc.) Please feel free to use them at your discretion.