Greg Bastin got their new product packaging by running a design contest:
Design organic coconut coffee mix packaging
Check out Greg Bastin's Product packaging contest…
Food & Drink
Organic Coconut Coffee Mix
Description of the product
Dark roast instant Colombian coffee mixed with creamy coconut milk. It's delicious coffee with an all-natural vegan creamer already added that is ready in seconds with no brewing required.
Description of the product target audience
Health-conscious 45-year-old moms in the United States who are busy and don't have much free time.
Design the packaging for Organic Coconut Coffee Mix. See my attached front and back mockups for an example of what information needs to be put on the label in the right space. The overall pouch dimensions are 5.9 inches wide x 7.28 inches high x 3.14 inches deep. Use whatever graphics you think look good to help customers understand exactly what the product is - Delicious Colombian Coffee mixed with Coconut Milk Powder.
5.9 inches wide x 7.28 inches high x 3.14 inches deep
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Greg Bastin collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
-The coffee will be mostly used by people between 25-40 years. Most customers will be female. But also men will buy it.
Just mix powder with water 1:1, and it can be used like described.
Facebook: 70% women, 47% are 25-55 years old. Moderate to higher incomes. Many are families with younger children who co