lucasGI got their new product packaging by running a design contest:
Design a yummy packaging for snacks
Check out lucasGI's Product packaging contest…
Food & Drink
Kacang Puteh Medley
Description of the product
We are looking to design a kraft paper stand-up pouch with window to pack a variety of nuts, dried fruits and biscuits. The design will contain static elements and dynamic information. Static elements (like logo, website address) will be printed on the bag while dynamic elements (like product name, ingredients, expiry date) will be pasted using labels.
Description of the product target audience
-Working adults, 60% female -People looking for healthier snacks -A growing audience buying biscuits and food ingredients like dried mushrooms
The bag can be printed with colours (avoid white), shapes or designs, it doesn't have to be a plain bag. It can have a background. We prefer a bold, edgy design that can differentiate us in the market. Please see GDocs link for the list of information needed on the bag. https://docs.google.com/document/d/1BBafx0ueEafBmvjGc67F8DX5qsR94t2QfdJTmMt932E/edit?usp=drivesdk You can browse our website to take a look at our products. We have 3 range of products: 1. Healthy (Nuts) 2. Gourmet ( Flavored Nuts) 3. Old School (Biscuits, cookies)
What to avoid
We prefer not to have any nut designs. Colours, gradients and others are welcome to be designed on the bag
Our bag size is 15x22cm. There is a window in the front.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
lucasGI collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Both men and women, age range around 25-45, no specific income level but we want the product to have a premium feel
40-60 year old male who is a connoisseur of whiskey, bourbon or scotch. Income level of $150,000-300,000.
Demo: Female/parents (30+) and gifting for children under 18 (mainly kids 5-15yrs) Geo: UK Dietary: diabetics, celiacs,
Our target audience is women ages 20-40 in the USA.