BAKERY BEST got their new product packaging by running a design contest:
We need a dream-worthy Packaging Design for our Cupcake Carriers
Check out BAKERY BEST's Product packaging contest…
Food & Drink
Other color requirements
Description of the product
Cupcake Travel Like A Dream. Bakers hate transporting cupcakes because their cupcake frosting gets messed up during travel. Our Cupcake Carriers are non-hassle, great for travel and reusable. They are non-slip and stackable so customers transport alot more in the boot of their car (or whichever transportation) without fear of them slipping and sliding around. The spacious dome allow bakers to get creative and layer those decorative frosting without fear of them touching the top of the lid. In summary, cupcakes will now arrive the same as they left, relieving customers from stress, frustration and embarrassment. Examples of the Cupcake Carriers have been attached.
Description of the product target audience
Home Bakers - Either Casual baking or Baking for business Typically 30 - 50 years old Female. Customers are mainly in USA.
Am quite open. I'll like Customers to get the "WOW" factor when they receive the box. When they receive the box, they'll feel that they've got their monies worth. I like the mood to be Happy and Creative... because we hope to spread the joys of baking through our products. On the outside: 1. I do need to allocate space (3cm x 2cm) for a barcode label which will be pasted on rather than printed on. 2. I need the country of origin to be shown: "Designed in U.S.A, Made In China" 3. I need my website address to be shown: BAKERYBEST.COM 4. I need the Product Name to be shown: Cupcake Carrier On the Inside: 1. I wrote a Copy: "Cupcake Travel Like A Dream” Hate Transporting Cupcakes because of Bumpity Rides leaving your Frosting Smushed Up? Well, Kiss Messy Frosting Goodbye. Your Cupcakes Will Now Arrive the Same as they Left. This No Hassle, Non-Slip, Stackable Delivery Goodness means YOU can Live Big. Stop Skimping on Frosting. Get Creative! Make a Grand Party Entrance and Leave these Carriers behind Happily while your Overpriced Cupcake Caddy stays Home. What's a Party Without Pretty Cupcakes right?
What to avoid
Not that I can think of now.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
BAKERY BEST collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Anyone who cooks and enjoys using high quality ingredients! This is a bit more of a luxury product as the price point is
Individuals who like to cook with cooking spray and are looking for healthy cooking.
Anyone that cooks meals for themselves or their family
Anyone who likes Pork Crackling!
Both men and women, age range around 25-45, no specific income level but we want the product to have a premium feel