I would like a packaging design for a new product my company is launching. The product is a deluxe multifunction shower head.
The packaging design will be printed on a color cardboard box, so account for this in your design. See the Packaging Specs attachment for more information (units are in centimeters).
The design is up to you to come up with. Feel free to express your creativity through colors, fonts, images, etc. I want the final design to scream elegance. When you look at this package, you should think the words – luxury, premium, quality. As if you would expect to only find this product in a fancy hotel spa or exclusive resort.
See the attached Packaging Design Template for wording on each side of the package. The main requirements are as follows:
- Top: No requirements (be creative) - Optional: Images, Brand Logo*, Product Name
- Side 1: Brand Logo, Product Name - Optional: Images, Catchphrase
- Side 2: List of Spray Modes, Guarantee - Optional: Images of Different Modes, Brand Logo, Product Name
- Side 3: Company Contact Information, Legal notifications, UPC Code - Optional: Brand Logo, Product Name
- Side 4: List of Features, Guarantee - Optional: Images of Different Features, Brand Logo, Product Name
- Bottom/Folds: No wording. Just continue with color theme/style.
*The brand logo should be a fancy signature style of the Brand name (Aqua Elegante) with some flourishes around it. See attached samples I had made previously. You can use these or design your own.
**The actual UPC code will be provided during final design. Use a dummy UPC code for now.
Images are preferred for draft versions. Your initial submission could just be the 2D packaging print-out. However, the final packaging design should include all of the following:
- 2D Color Box Packaging ready to print with dimensions. Include both a pdf copy and the original file format (.cdr / .ai / .psd).
- 2D High-Resolution Brand Logo for the logo you use. Include both a jpg image copy and the original file format.
- 3D High-Resolution Rendering of the assembled package (showing top, side 1, and side 2) with a minimum resolution of 1200x1200 on a pure white background for display on our website.
- 3D High-Resolution Mock-up of the assembled package (showing top, side 1, and side 2 – same as above) on display with shower head and small roll of Teflon tape. This is a luxury product, so display it like it is jewelry or an expensive wine.
Please note that most attachments are just to help you show what I am looking for. They are not high-resolution quality.
- Packaging Specs (for dimensions of package)
- Product Specs (for dimensions of product)
- Packaging Design Template (for text to display on each side of the box)
- Sample Logos (2 ideas for logos)
- Product 3D Renderings (3 images: facing down, down-right, and head on)
If you have any questions, please feel free to ask. I look forward to seeing your design!