Andy at grüum got their new product packaging by running a design contest:
Indie skincare brand needs stand-out cosmetics packaging
Check out Andy at grüum's Product packaging contest…
Cosmetics & Beauty
Other color requirements
Please see brand guidelines for brand colour palette. Designers must only use colours from the brand guidelines (white is also ok).
kóri Exfoliating Face Wash
Description of the product
grüum is a young independent British skincare brand, inspired by Scandinavian principles of simplicity, honesty and equality. We create original, gender neutral skincare and shave products for men and women. kóri Exfoliating Face Wash is a gentle everyday facial cleanser. For full product details see attached file and https://www.gruum.com/product/daily-exfoliating-face-wash
Description of the product target audience
All of our products are unisex. The packaging should be gender neutral. Age range is 25-55. We position our products as "aspirational" and "affordable premium" so they should look premium and high quality, however they are not expensive. Customers are average/middle income (we do not sit in the 'luxe' category).
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Andy at grüum collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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