Michael0 got their new product packaging by running a design contest:
Laundry and Personal Care brand needs a new label design
Check out Michael0's Product packaging contest…
Cosmetics & Beauty
Frey Laundry Detergent
Description of the product
Frey is a natural, better for you, and modern take on laundry and personal care products.
Description of the product target audience
Adults of all ages use our products, but our demographics are 65% female, 35% male. Age ranges from 24-60. Our largest demo is women 45-55 years old.
We would like to see label designs and bottle renderings to match the attached bottle shape and label dimensions. Logo, color palletes and fonts can all be seen here: https://frey.compliment.com/ You can see our current brand and product details, HOWEVER we are looking to re-brand completely, so please DO NOT use any current design themes or concepts: https://frey.com/collections/all/products/the-detergent The biggest challenge with our current brand is that it appears to be too masculine, and too expensive, specifically in our black bottle. The new bottles will all be matte, soft touch white (image included for shape) The new logo is already designed and finalized, please do not make edits. Our new brand will have several fragrances, where each fragrance will be specified by a main color of the packaging design, or a very obvious accent color. The label MUST be designed so that we can switch out the main color, and it still looks good, across many different colors. Focus should be on front of label, as well as one side panel that highlights our value propositions (maybe with icons).
What to avoid
The label can not go all the way to the top, or all the way to the bottom of the bottle. It will be a paper label, it will not be printed on or sublimated.
Bottle is 16 cm tall, by 7 cm in diameter, 22 cm circumference. Label should be 22 cm wide by 12 cm tall
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Michael0 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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