eleanorcullen got their new product packaging by running a design contest:
Packaging for emerging international children's brand - We Might Be Tiny
Check out eleanorcullen's Product packaging contest…
We Might Be Tiny
Bunny Placie (& Bear Placie)
Description of the product
These gorgeous bunny placemats (with '+' eyes) or bear placemats (with sleepy eyes) are perfect for the little munchkin in your life. Made from a toxic-free, food grade silicone, our placemats are non-slip and dishwasher safe, making them a practical addition to your dinner table. Product features: * Non-slip silicone * Dishwasher safe (up to 230 degrees celsius) * Food-safe, BPA free * Available in 6 colours: pure black, snow white, powder pink, minty green, powder blue and grey * 48 cm (high) x 38 cm (wide) - for the Bunny Placie * 27 cm (high) x 38 cm (wide) - for the Bear Placie * Designed in Melbourne, Australia
Description of the product target audience
Toddlers and children aged 1-8 years old. Purchased by style-conscious mothers with an eye for minimalist, scandi-designed interiors. Currently sold in 28 countries including Australia, Denmark, Sweden, New Zealand, Belgium, France, Spain, Japan, South Korea, USA, UK, Switzerland. Medium-to-high income earners.
We Might Be Tiny is a children's decor brand specialising in playful interiors for the young and young-at-heart. I'm looking for new packaging for our silicone placemat range for children. This is an existing product that launched earlier this year. Currently the packaging is a simple opaque polybag which is great for online retailers and shipping. However for bricks and mortar stores we are looking for something that catches the eye and looks great on shelves, as well as being suitable for gifting. As the placemats are sold internationally, it's important that the packaging isn't too bulky, so the shipping costs do not increase greatly. It also needs to be simple so it doesn't add cost to our product. I'm looking for a simple cardboard tube packaging with a minimal design. We have two products currently: the bunny placemat and the bear placemat. They are two different sizes. For the initial entry I'm only looking for the packaging for the bunny placemat, however I'd require packaging for both designs. They should be pretty much the same, apart from the size and shape that's indicated on the packaging. It needs to be one design that can be used for all 6 colours. Ideally, the 6 different colours could be differentiated with a sticker that can be applied to the cardboard tube. Please include the sticker in your design. High-level concept design has been attached, that can be improved or overhauled. A few things to consider: * Would like a silhouette of the placemat design featured on the top of the cardboard tube (pictured in concept). * Prefer the raw cardboard look with simple black text over the top (1 colour printing in black is ideal to keep the costs down, but open to 2 colours if necessary). * Please include the product care icons on the packaging. * A sticker barcode will be added to the packaging by the manufacturer, preferably at the bottom of the tube so suggest leaving this blank (unless you have an alternative approach). * Should include that the product was designed in Melbourne, Australia * Should include website address (www.wemightbetiny.com) * Include a recycling logo to indicate how this packaging can be disposed of Please refer to our Instagram page www.instagram.com/wemightbetiny to find out more about the brand
What to avoid
Type, iconography and logos only - no photos please
Have attached a simple printing template for the cardboard tube (please change the template if it doesn't work, this was supplied by the manufacturer). Estimated dimensions of packaging: 5.5cm (diameter) x 38.5 cm (height) x 2.5mm (thickness). However the product size is 48cm x 38 cm - it is intended that it would be rolled and placed into the cardboard tube.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
eleanorcullen collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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