Bstolberg got their new product packaging by running a design contest:
Salese Dry Mouth consumer packaging
Check out Bstolberg's Product packaging contest…
Cosmetics & Beauty
Nuvora, Inc. has developed a unique drug delivery technology for the mouth. The resulting product is a soft lozenge that slowly dissolves in the mouth.
What's your vision?
Salese Packaging Design Brief Objective: To redesign the Salese shelf pack to be more contemporary and communicate the key consumer benefits of: • Long lasting relief from Dry Mouth • Fights the symptoms of Dry Mouth In addition, the redesign should also communicate: • Innovative, dentist recommended technology. • Specialty oral care product that noticeably solves a real consumer need. Background: About 20% of the total US population suffers from Dry Mouth. Dry mouth increase with age and nearly 40% of the 55 year and older population suffers from Dry Mouth. The reason is because the majority of Dry Mouth is caused by over 1,800 OTC and Rx medication. The more medication a person takes the higher the chance of suffering from Dry Mouth. Products: This design brief is for the Peppermint variant. There will 3 more variants which will be based on the final Peppermint design: 1. Mild Lemon (sensitive formulation) 2. Natural (all natural product) 3. Wintergreen (flavor variant to peppermint) Additional money will be awarded to the winning design to complete the adaptation to the above listed variants. Pack Dimensions: See dye cut for our Dentiva product Printing: Four color (no special colors) Target Audience: 55% female, 45% male Age: 55 plus HH Income: $55,000 + Geographic Region: National Trade Channel: Pharmacy Salese Packaging Design Brief (cont’d) Body Copy (hang tag front) Clinically tested to last longer than Biotene or OraMoist Nothing works like it Fight the discomfort and symptoms of Dry Mouth causing medications Pain Colds High Blood Pressure Allergies Diabetes Depression Body Copy (box front) Salese (logo) with Xylitol (option to update/redesign the Salese logo) Dry Mouth Comfort Formulated for none to moderate oral irritation (could also be a graphic to indicate level of irritation) Hours of dry mouth relief and protection Restores Moist Mouth Feel Kills Plaque Bacteria Neutralizes Acidic pH Freshens Breath Alcohol and Sugar Free Dentist Recommended 12 moisturizing soft lozenges Peppermint Draft Body Copy (back) Clinically tested to last longer than Biotene or OraMoist Salese (logo) Dry Mouth Comfort Medications known to cause dry mouth: Pain, Colds, High Blood Pressure, Allergies, Diabetes, Asthma, Obesity, Anxiety, Depression, Arthritis, Alzheimer’s Disease. Salese’s moisturizing 4-way action formulation provides hours of relief from dry mouth discomfort. Helps to protect teeth and gums from the damaging symptoms of dry mouth throughout the day. Nothing works like it. • Xanthan gum locks in moisture for hours of dry mouth comfort • Essential oils and xylitol fight plaque bacteria that lead to cavities and gingivitis • Sodium bicarbonate neutralizes pH to prevent acid erosion of tooth enamel • Natural mint and Zinc fights bad breath throughout the day Directions: Allow moisturizing slow melt to dissolve in the mouth without biting or chewing. Occasionally move around in your mouth. Keep in mouth for as long as desired or until slow melt is dissolved. Nutritional Facts Ingredient List
Important to note that the design for Salese must be adaptable to additional variants as described in the brief. Also, the Salese and Dentiva (see dyeline) products should be recognizable to come from the same company, but also be distinct from each other (Salese vs. Dentiva).
US$499 Silver package
Every design category has flexible pricing for all budgets. Product packaging starts at $639.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Bstolberg collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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