johnrmarty got their new product packaging by running a design contest:
Swoon Beauty - A Mission Driven Charcoal Teeth Whitener Product
Check out johnrmarty's Product packaging contest…
Cosmetics & Beauty
Description of the product
A little background information: The Swoon brand is an offshoot of Handmade La Conner, a beauty brand that's been building a nationwide presence for the past nine years. Swoon's first product will be an all natural teeth whitener, but will quickly expand into skincare, cleaning, and other body products. Swoon was created with a purpose driven mission to provide clean water to those who are less fortunate; For every Swoon product sold we're committed to donating $2 to Charity Water.
Description of the product target audience
Anyone interested in natural and teeth whitening that love the mission.
Here are a couple designs that specifically inspire me: http://www.thedieline.com/blog/2014/6/6/artifact-masque http://bureaunoirceur.tumblr.com/post/52463409041/package-design https://www.packagingoftheworld.com/2016/03/day-night.html https://www.behance.net/gallery/31135195/BREAKFAST-Flavored-Milk-Packaging https://www.worldpackagingdesign.com/blog/2016/1/19/elizabeth-kopay-gora-beard-shampoo-project https://www.packagingoftheworld.com/2018/03/conservas-socilink.html http://www.thedieline.com/blog/2017/2/22/a-lovely-chocolate-bar-thats-packaged-with-origami https://www.packagingoftheworld.com/2013/07/lia-olive-oil.html I have attached some design concepts that I came up with that include much of the copy. I encourage you to diverge from my original concept. Also, Please pay particular attention to the file below entitled "the competition" This is a compilation of Amazon sellers in this product category (many of the designs BLOW) I am looking for something that stands out from the crowd. Lastly, this is a pintrest link with more design inspiration: https://www.pinterest.com/johnrmarty/beauty-line/
What to avoid
The product will be in a 2oz beauty jar. We we can not screen print on the cap or jar We have a shrink sleeve supplier that can print full color designs from top to bottom, or we can have a more simple label adhered to the jar the cap can either be matte silver, matte bronze, or white. I have attached a word file entitled 99 designs that has more information we are competing with a bunch of similar products on Amazon that use black jars, but we want something that really stands out from the crowd. Please see the file below entitled "the competition" It will be very important for us to stand out from the current crowd on Amazon.
I have attached a dieline with a layout theme I came up with originally The dieline is for a full coverage shrink Sleeve
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
johnrmarty collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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