Teaching is an art. Many do it because they are good at it, but only a few are true masters.
What the logo for Charter School represents is the union of passion for teaching and the right to do it.
The geometric and modern owl in the logo represents the art of teaching. Peaceful, wise and laser-focused, the owl is the symbol for the education your passionate clients aspire to be.
The owl is standing on the scales of justice, the symbol for the law of a nation.
Now here's the real deal (and why this logo works): the law is the base for the owl, as Charter School provides the base for its clients' education business to thrive.
The logo tells a story. It talks with your target audience. That's why it works. There are a lot of pretty logos out there, I agree.
Telling a story? Not that much, and that what's separate the good logo from the best.