I started the project by creating the illustration of the fish. I wanted to show both the salmon as an animal as well as food, that's why I decided to illustrate the front half of the fish with the classic salmon colors and patterns. The rest of the fish is filled with a fish scales pattern. Then I added the name of the business and I underlined it with a simple illustration of a atlatl, a stick used by some peoples of North America to propel a spear. In the end I placed the design in an imaginary rectangle to give it a more united and compact look.