the contest holder wished cool & aesthetically pleasing design, for the package of roof garden substrate. he wanted to differentiate his product from the convenient products in building sector & communicating, that they love & enjoy making the roof garden substrate. the colour palette was set to maximum of 3. i had *fun, noticeable & clean* as associations in my mind during the design process. i personally like the simplicity, esp. the cloud & the shining & floating of the word UP ; )