This 3 part logo package I created for a beard care company. I wanted a new nod at an old ideal of manliness so I created a brand around a shield and helm idea.
The full size included the shield with facial hair illustrations in a typical 4 quadrant configuration and helm complete with beard. the logo type is printed on the mantle curling around the shield which is a continuing theme through out.
The 2nd treatment was the helm and mantle. I thought it would be suitable for use on some items with a more square space for imprint.
The 3rd treatment is just the logo type on a geometric stylized ribbon for more abreviated applications.